Midemblog: iTunes Radio vs. Pandora: Battlefield Europe?


Our New Media manager Bas Kruijssen was asked by Midem to write a series of blogs about his view on the music industry. This is his first blog of the series.

Spotify, Pandora, Rhapsody, Rdio, Google Play, YouTube, iTunes Radio…. every US based music lover surely has heard of at least one of these streaming giants before, or is using one (or more) to listen to their favourite tracks.  But fewer people actually realise the ‘battle’ that takes place behind the curtains of the music industry: a battle for the masses. When it comes to US, two of the biggest music platforms are definitely Pandora and iTunes. But how do they fare on a global scale?
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