Senadee

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Robot Love
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Attention

Senadee

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Black Hole Manufactured Music

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Sena ‘Senadee’ Verdi was born in Tehran, two years after The Iranian Revolution. His family left the country in the mid-80s and, after moving to Paris, they left to pursue a life in the UK. It was here that Sena spent many of his formative years.

Drawing inspiration from bands such as The Smashing Pumpkins, Oasis, The Stone Roses, Radiohead and U2, Verdi's musical interest always lay in the works of "bands with big ideas", a trait that is writ large in his own productions.

Unable to pay for the tuition fees, Verdi became a self-taught musician. By the age of 15 he had acquired the skills and disciplines to play guitar by ear and within a couple or years had translated his understanding of fundamental diatonic theory to become a proficient pianist.

Verdi's love of rock led him to enrol in a music college where he would eventually play guitar and become the principal songwriter for rock/pop outfit Paraya. After writing and producing the debut-album, Verdi landed the group a management deal. He left the band in May 2004 to pursue a career as a producer, singer and songwriter.

Over the next couple of years Verdi would work with various artists within the fields of Hip-Hop and R&B including MOBO Award winning rapper Akala, as a producer, writer and instrumentalist. It was at this time that Verdi's first foray into the world of hip-hop materialized when founded a neo-political rap group. Alongside his production duties in hip-hop and R&B, Verdi was involved in a sideline bedroom project that was to form the basis for his career as Senadee.

One of Senadee's songs, 'My Fault' caught the attention of up and coming producer Ben Gold (son of veteran DJ and Dance music pioneer Graham Gold). Gold used a sample of the song to produce what was to become one of the biggest underground dance tunes of 2008, 'Say The Words'. The song was showcased by Armin van Buuren and received heavy rotation on Radio 1 by DJs Judge Jules and Dave Pearce.

Senadee has since gone on to work with various top-flight producers in the world of dance music. These include Grammy Award nominated artist and producer BT, 3 X Grammy Award nominated producer & DJ Paul Oakenfold, dubstep pioneer Akira Kiteshi, Dutch production duo 16 Bit Lolitas, house production unit MYNC and most recently Chicane.

Senadee has been crafting his own unique brand of brooding, pathos infused indie-dance anthems, which lyrically and melodically touch the soul and has, of late, led to him sign his first album deal with Black Hole Recordings.